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Noro — The World of Nature. Long before most companies had mission statements, Noro Yarn's founder, Eisaku Noro, chose those words to capture his vision.

   "I was born and grew up in a place where more great unspoiled nature is left than anywhere else in Japan, so the world of nature is always close. Whether I am aware of it or not, I am inspired by it in many ways," explains Noro.

Noro's reliance on natural fibers is another link to the natural world. Chock full of wool, silk, mohair and other fibers drawn from animals and plants, Noro yarns have a visceral connection to the natural world.
Eisaku Noro